Giving Back to Animals in Need for over 15 years
Since our inception into the animal food and wellness space over 15 years ago, giving back has been at the heart of everything we do. We proudly donate a percentage of every sale, along with essential wellness products, to animals in need and to the rescues and nonprofits that care for them.
This is more than a business commitment, it is our purpose to drive positive change in animal health, welfare, and quality of life.
Partnering with Live Like Roo Foundation
We are honored to partner with the Live Like Roo Foundation, a 501(c)(3) organization that has provided over $2 million in support for animals facing cancer diagnoses.
Their mission is that together, you and your pet will #LiveLikeRoo. Live Like Roo helps families navigate their dog’s cancer journey, offering both financial and emotional assistance during an overwhelming time.
Why This Matters: Dog Cancer Facts
1 in 4 dogs will develop cancer in their lifetime.
Nearly 50% of dogs over age 10 will receive a cancer diagnosis.
Cancer is the leading cause of death in senior dogs.
The Cost of Cancer Care is Rising
Cancer treatment for dogs and cats is extremely expensive, often costing upwards of $40,000 depending on the diagnosis and treatment plan. Unfortunately, without pet insurance or proper funds set aside, families are faced with decisions they never imagined they would have to make.
This is why the work of Live Like Roo is so impactful, easing the financial burden so families can focus on their pet’s quality of life and care. Donate Now
The Live Like Roo Foundation is an Illinois nonprofit corporation that has received IRS recognition of federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code. Your contributions are tax-deductible to the extent allowed by law. Our EIN is 47-4770782. Please consult your tax advisor for specific advice on the tax deductibility of charitable contributions.
A Founder With a Heart of Gold
The founder of Live Like Roo is truly one of the most incredible people in animal welfare we have ever met. With a heart of gold, she advocates at various touch points in the animal welfare community, fighting for better care and quality of life for animals everywhere. On top of this, she has personally changed thousands of lives through her dedication, compassion, and tireless efforts to support pets and their families during their most challenging moments.
Learn More About Live Like Roo